Though it isn’t a done deal, the potential project at Riverside is far enough along that some analysis and preliminary site work have taken place. Live Nation manages a large portfolio of entertainment venues. Live Nation is one of the biggest live entertainment providers in the world. Though there are a variety of live entertainment companies out there, Riverside is working with a key player in the industry. “We are in the process of trying to determine whether it makes sense to build an outdoor amphitheater in Riverside,” said Duffy. Mike Duffy, community development director for the City of Riverside, said the city has entered into a land access agreement with Live Nation to carry out an analysis of a prospective site to determine if the area is a suitable home for a new amphitheater. It promotes, operates and manages ticket sales for live entertainment internationally. Live Nation Entertainment is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster.
Riverside city officials and a private company known as Live Nation have been exploring the concept of building an outdoor entertainment venue on 125 acres, located near Interstate 635 and Horizons Parkway.
